Why Everyone Is Talking About Bicheno Right Now

Bicheno Named Top Town In Australia

There are plenty of beautiful towns in Australia. But every so often, one quietly edges ahead - not because it shouts the loudest, but because it feels the most real. This year, that town is Bicheno.

Recently crowned Australia’s best town by travel publication Australian Traveller, Bicheno has officially stepped into the national spotlight - though locals and long-time visitors have known its magic for years.

Why Bicheno Was Named Australia's Best Town

Set between a rugged granite coastline and impossibly clear water (oh the reflections!), Bicheno has always had a way of slowing people down. It’s morning swims at Waubs Bay before coffee at Luke’s van. Fresh seafood eaten on a picnic table at the Blowhole. Penguins waddling ashore at dusk. Long summer evenings (with a glass of something bubbly) that somehow stretch forever.

What makes the recognition feel so deserved is that Bicheno hasn’t tried to become anything other than itself and still feels grounded - equal parts fishing village, holiday town and creative coastal community. The cafés are serious about coffee, the pace is refreshingly unhurried and nature remains the main attraction.

Speaking to the ABC, East Coast Tourism CEO Grace Keith described Bicheno as a place full of “beautiful beaches, great cafes, shops” and the kind of town many Tasmanians grew up holidaying in.

That nostalgia is part of its charm. For many people, Bicheno feels reminiscent of coastal towns before they became polished and overcrowded. There’s sophistication here - Casa Collection as a start, exceptional produce, beautiful design - but it still feels approachable. You can arrive barefoot and stay that way all weekend - just ask the kids at the skatepark!

Why visitors love Bicheno

The recognition also reflects a shift in the way people are travelling. Increasingly, travellers are seeking places with character, connection and a strong sense of place over busy itineraries and big-ticket attractions. Bicheno offers exactly that.

At Casa Collection, this is exactly what drew us here. There’s something special about waking slowly with the ocean nearby, walking into town for coffee, spending afternoons between the beach and the sauna, and ending the day watching the sky change colour over the water.

Bicheno isn’t trying to compete with anywhere else - and that’s precisely why the secret’s out and people are falling in love with it ❤️

Visit Bicheno And Stay With Casa Collection

Planning a visit? Casa Collection offers three luxury stays in the heart of Bicheno — discover the Pool Villa, Bambino, and Casa Original.